Two motions, both proven

Saudi Arabic is dense with local slang, references and comic timing that do not survive a literal translation. Run it through a generic dubbing tool and the jokes disappear, the delivery flattens, and what made the channel worth watching in the first place is gone.

On top of that, the audience knows these voices. A synthetic stand-in or a hired voice actor would have read as a different team entirely.

A native linguist proofread the Arabic-to-English translation line by line, reworking slang and humour so the intent landed for an English-speaking audience rather than translating the words and losing the joke. The same review ran for Spanish and Hindi.

Our voice cloning then reproduced each original team member's voice in all three target languages, preserving the tone and energy of the source. Captions and editing followed so the dubbed audio sat cleanly against the existing visuals.

The dubbed versions are live on YouTube, letting POWR reach English, Spanish and Hindi-speaking audiences with the same content that built the original channel.

Crucially, it still sounds like POWR. The personality that drove the growth in Arabic came through in every language — which is the entire reason the engagement worked.

Pamly wanted to scale its digital ad campaigns globally. Their video ads performed well in English-speaking markets, but the company needed to reach and resonate with audiences in new regions — specifically Arabic, French, German and Spanish-speaking countries.

The challenge was to translate and localise multiple ad creatives while keeping the emotional tone, pacing and persuasive messaging consistent across every version. Ad content is short and performance-driven, so even minor translation errors or unnatural voiceovers could reduce impact and conversion rates.

Pamly successfully ran multilingual ad campaigns reaching audiences in four new language markets, with the localised videos maintaining brand tone and emotional resonance across every region.

The campaign improved engagement, view-through rates and ad recall — validating the importance of authentic dubbing and cultural precision. Communicating directly in customers' native languages significantly strengthened trust and conversion potential.

This project shows how AI-powered dubbing combined with expert linguistic review can transform global ad performance.

By blending technology and cultural expertise, we helped Pamly scale their message seamlessly across multiple countries — while keeping their brand voice authentic and consistent.